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Copywriter, Demand Gen Specialist (USA, remote)

Company: 4over
Location: Santa Clarita
Posted on: June 12, 2021

Job Description:

POSITION TYPE This position is set to be permanently remote.

SUMMARY: Our in-house creative department needs an experienced B2B Demand Gen Copywriter to join our team!


You're a strong writer who is also a born salesperson. You have a solid understanding of buyer personas, email workflows and how to leverage research and data-driven insights to target your work. You're quick with concepts that resonate with business owners and craft compelling copy that makes them want to push that CTA button before they've even finished reading.


4over is one of America's largest trade printing companies, operating three online brands that produce a vast array of print and signage products. Our wholesale customers in the printing, design, signage and promotional products industries then resell our work to their customers, the end-users of these materials. We're passionate about growing our business and willing to invest in sales and marketing initiatives that will make that happen.


The work is fast-paced - it's e-commerce - and with multiple audiences and products, there is plenty of the opportunity for creative variety. You will primarily work on direct mail campaigns for our growing brands, and you'll play a critical role in plotting that course with our team. You may also pitch in with other marketing efforts as the need arises, and help review, edit, update, and proofread content developed by other teams.


  • Minimum 3-5 years experience writing marketing copy, in agency or corporate roles. Applied knowledge of AP Style or similar content standard required.
  • BA/BS in English, Journalism, Marketing or related field expected, or equivalent professional work experience. Direct marketing experience required; experience with other forms of marketing copywriting is a plus.
  • Experience writing detailed information for business-to-business brands, wholesalers and/or resellers highly preferred; knowledge of printing, signage or promotional product industries a plus.
  • Strong research skills and ability to incorporate marketing insights into creative work.
  • Working knowledge of email workflows using Hubspot or other CRMs highly preferred
  • Effective multi-tasker, able to prioritize and manage multiple projects with tight, competing deadlines. Able to produce in a fast-paced environment, both independently and as part of a collaborative team.
  • Articulate, effective presenter of creative concepts; able to explain, defend and sell ideas to both team members and internal clients.
  • Comfortable giving and receiving effective feedback on input, concepts and copy.


The physical demands described are representative of those that must be met by an employee to successfully perform the essential functions of this job.

  • Employee is regularly required to sit, walk and stand; talk or hear, both in person and by telephone
  • Use hands repetitively to finger, handle, feel or operate standard office equipment
  • Reach with hands and arms
  • Work under typical office conditions
  • Ability to sit at a computer terminal for an extended period of time


  • Cover letter with three to five writing samples demonstrating a range of experience, including one or more examples of direct marketing/sales content.

Keywords: 4over, Santa Clarita , Copywriter, Demand Gen Specialist (USA, remote), Other , Santa Clarita, California

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